You know when you see an ad out in the world and it just speaks to you? It’s not specifically the color, or the photo or headline, exactly. Yet all together, it feels so intuitive, fresh, and real that you want to be friends with that brand?
That’s where we come in.
Think of us as teammates. We partner with our clients to help them reach their business goals through smart, strategic creative that's not short on je ne sais quoi. How do we do it? A heap of experience, and a really focused—yet flexible—process.
ABOUT OUR PROCESS
Measure Twice, Cut Once, But Don’t Measure a Third Time
Setting every project up for success starts with a good foundation. With clarity on goals, we’ll take the lead on user research, discovery, roadmapping, and good old-fashioned moodboarding. However, we don't get mired in the speculation phase. After we've done our due diligence, we start testing. Because we know we'll learn so much more after we get something out into the world.
Bird’s Eye View and
Worm’s Eye View
As we work through creative solutions, we constantly step back to see your big-picture business goals. Simultaneously, we grab a microscope and sweat the details. Great design is in the execution.
Break it Down
We pause throughout the process to gut check with real people to make sure we’re on the right track. We're never afraid to be wrong and go back to the drawing board.
Implement IRL, for real
Our work isn’t done once we drop some PNGs in your inbox. We’ll work with developers to launch your product, strategize next steps, print your business cards, and yes, even help you with your pitch deck.
ABOUT OUR PEOPLE
Design Lead, Founder
Elaine's career started over a decade ago at ad agencies (Y&R, Wunderman, Leo Burnett/Arc Worldwide, Crispin Porter & Bogusky, Commonground) and design studios (VSA Partners, Webb deVlam, Little Big Brands, The Designory). She's worked on brands such as Land Rover, MillerCoors, Coca-Cola, Rubbermaid, McDonalds, Toshiba, Bacardi, Subaru, Girl Scouts, Honda, Bombay Sapphire, 3M.
For the last 5 years, she has focused on running the interactive and results-driven design process at several tech start-ups, including DogVacay (acquired by Rover.com), GiveForward (also acquired), NomNomNow, Edmodo, Knowledge Hound, and others. Her work has been honored by the Webbys, the ADDYs and the One Show. She's been published and written about by Dwell, HOW, Rockport, AIGA, Tomorrow The Mag, Ferocious Quarterly.
Her specialty is combining fresh, concept-driven creative with data, strategy, and user research.
Content + Copy Lead
For over 15 years, Jill has been making creative content in roles that span writing, editorial direction, and brand strategy. She started out working as a designer in Detroit (Quicken Loans), Philly (Alstin Advertising), and Boston (Simmons College). After realizing her passion lied in words and writing, she earned an MA in Publishing, Writing, and Literature from Emerson College.
Since, she worked as a lifestyle editor at Martha Stewart’s Whole Living and built and managed content teams at Groupon, Beautylish, DogVacay (acquired by Rover.com), and Thrive Market. She’s overseen everything from packaging copy and CRM campaigns to video scripts and blogs with 2.5M+ monthly readers. Her work has appeared on Trulia, The Huffington Post, Refinery29, and Lucky, among others. She's a champion of building detailed style guides and loves telling stories through words and images.
John started his career in studying user interactions in video game design. For the last 5 years he's focused on user experience, research, and interactive design for Disney, Marvel, Twenty20, Symantec, DogVacay, Nickelodeon, and many others.
John is methodical about creating the right process to discover, build, and create great user experiences—especially in mobile apps or responsive sites. He's especially sensitive to make sure we're treating users and their data ethically.
Digital Marketing + SEO Lead
Igor is a master of digital marketing with a decade of experience in search engine optimization and paid search management. As the senior SEO & SEM manager at a leading digital marketing agency Coalition Technologies, he helped more than 200 companies improve their online visibility and drive business growth.
He's here to help us be very strategic in all our content marketing efforts.
A graduate of Miami Ad School, Aki first interned for Saatchi & Saatchi in Moscow. Since she's blessed the halls of mcgarrybowen, GOOD/Corps, Enso and other agencies. She's done UI work for Google, ads for the Ad Council, and projects for Forever 21, Reebok, and many others.
Tone of Voice and Messaging
Research and Discovery
App Icon Design
User Interface Design
Copy Style Guides
Social Media Marketing