Turn your customers into brand loyalists.
You know when you see an ad out in the world and it just speaks to you? It’s not anything specific. Yet all together, it feels so intuitive, fresh, and real that you want to be friends with that brand?
That’s where we come in.
We partner with our clients to help them reach their business goals through smart, strategic creative that's not short on je ne sais quoi. How do we do it? A heap of experience, and a really focused—yet flexible—process.
ABOUT OUR PROCESS
1/
Measure Twice, Cut Once, But Don’t Measure a Third Time
Setting every project up for success starts with a good foundation. With clarity on goals, we’ll take the lead on user research, discovery, roadmapping, and good old-fashioned moodboarding. However, we don't get mired in the speculation phase. After we've done our due diligence, we start testing. Because we know we'll learn so much more after we get something out into the world.
2/
Consider the
Bird’s Eye View and
Worm’s Eye View
As we work through creative solutions, we constantly step back to see your big-picture business goals. Simultaneously, we grab a microscope and sweat the details. Great design is in the execution.
Break it Down
We pause throughout the process to gut check with real people to make sure we’re on the right track. We're never afraid to be wrong and go back to the drawing board.
3/
Implement IRL, for real
Our work isn’t done once we drop some PNGs in your inbox. We’ll work with developers to launch your product, strategize next steps, print your business cards, and yes, even help you with your pitch deck.
ABOUT OUR PEOPLE
Elaine Chernov
Design Lead, Founder
Elaine's career started over a decade ago at ad agencies (Y&R, Wunderman, Leo Burnett/Arc Worldwide, Crispin Porter & Bogusky, Commonground) and design studios (VSA Partners, Webb deVlam, Little Big Brands, The Designory). She's worked on brands such as Land Rover, MillerCoors, Coca-Cola, Rubbermaid, McDonalds, Toshiba, Bacardi, Subaru, Girl Scouts, Honda, Bombay Sapphire, 3M.
For the last 5 years, she has focused on running the interactive and results-driven design process at several tech start-ups, including DogVacay (acquired by Rover.com), GiveForward (also acquired), NomNomNow, Edmodo, Knowledge Hound, and others. Her work has been honored by the Webbys, the ADDYs and the One Show. She's been published and written about by Dwell, HOW, Rockport, AIGA, Tomorrow The Mag, Ferocious Quarterly.
Her specialty is combining fresh, concept-driven creative with data, strategy, and user research.
Jill Russell
Content + Copy Lead
For over 15 years, Jill has been making creative content in roles that span writing, editorial direction, and brand strategy. She started out working as a designer in Detroit (Quicken Loans), Philly (Alstin Advertising), and Boston (Simmons College). After realizing her passion lied in words and writing, she earned an MA in Publishing, Writing, and Literature from Emerson College.
Since, she worked as a lifestyle editor at Martha Stewart’s Whole Living and built and managed content teams at Groupon, Beautylish, DogVacay (acquired by Rover.com), and Thrive Market. She’s overseen everything from packaging copy and CRM campaigns to video scripts and blogs with 2.5M+ monthly readers. Her work has appeared on Trulia, The Huffington Post, Refinery29, and Lucky, among others. She's a champion of building detailed style guides and loves telling stories through words and images.
John Flynn
UX Lead
John started his career in studying user interactions in video game design. For the last 5 years he's focused on user experience, research, and interactive design for Disney, Marvel, Twenty20, Symantec, DogVacay, Nickelodeon, and many others.
John is methodical about creating the right process to discover, build, and create great user experiences—especially in mobile apps or responsive sites. He's especially sensitive to make sure we're treating users and their data ethically.
Igor Kholin
Digital Marketing + SEO Lead
Igor is a master of digital marketing with a decade of experience in search engine optimization and paid search management. As the senior SEO & SEM manager at a leading digital marketing agency Coalition Technologies, he helped more than 200 companies improve their online visibility and drive business growth.
He's here to help us be very strategic in all our content marketing efforts.
Aki Chang
Designer
A graduate of Miami Ad School, Aki first interned for Saatchi & Saatchi in Moscow. Since she's blessed the halls of mcgarrybowen, GOOD/Corps, Enso and other agencies. She's done UI work for Google, ads for the Ad Council, and projects for Forever 21, Reebok, and many others.
OUR SERVICES
Branding
Brand Strategy
Brand Positioning
Identity/Logo Design
Brand Guidelines
Tone of Voice and Messaging
Collateral Design
Asset Libraries
Illustration
Iconography
Photography
Graphic Design
Packaging
Print Design
Editorial Design
Merchandise
Environmental Design
Digital
Product Design
Roadmapping
Research and Discovery
Vision Boards
App Icon Design
UX Mapping
Wireframing
Visual Design
User Interface Design
Prototyping
User Testing
User Research
Web Design
Landing Pages
Marketing Sites
Brand Marketing
Content Strategy
Content Calendars
Copy Style Guides
Lead Magnets
CRM/Email/Drip Campaigns
Social Media Marketing
SEO Marketing
Long-Form Content
Advertising Campaigns
Digital Advertising
Marketing Campaigns
Art Direction
Copywriting
Animated Videos
Video Ads