Designing a Brand That Cares: GiveForward

This past Sunday one of our favorite bossladies Desiree Vargas Wrigley pitched her startup Pearachute (think Classpass for Kids) to the investors in Shark Tank. During the segment, they talked a lot about her last startup, GiveForward.

Desiree Vargas Wrigley pitched her startup, Pearachute, on "Shark Tank". She landed a deal with investor Mark Cuban. (Michael Desmond / ABC)

Though GiveForward has since been acquired by YouCaring, in 2013-2014 we gave GiveForward a complete rebrand and product redesign that was mentioned by Forbes as a stand-out brand experience in the crowdfunding industry that felt warm and friendly.

GiveForward Brand Guidelines