Shipshape Studio
Creative Studio - Los Angeles, CA
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DogVacay

Brand Marketing, Branding, Product Design

A marketplace for pet owners and pet sitters needed a warm, memorable brand that established trust in its users. "My pet sitter is like my dog's aunt," was something users said a lot.

 An evolutionary rebrand.

An evolutionary rebrand.

 Art direction, featuring Parker the pup.

Art direction, featuring Parker the pup.

The "How It Works" video.

 A photo from a holiday/wintertime collection of assets. Later featured in  Rangefinder  magazine.

A photo from a holiday/wintertime collection of assets. Later featured in Rangefinder magazine.

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 Complete marketing site redesign, including error and 404 pages.

Complete marketing site redesign, including error and 404 pages.

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 Part of a very large illustration library.

Part of a very large illustration library.

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 Illustrations for different services offered by the sitters.

Illustrations for different services offered by the sitters.

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 Mobile App

Mobile App

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 Content for an SEO-driven campaign on dog breeds.

Content for an SEO-driven campaign on dog breeds.

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 Messaging UX/UI improvements, along with SMS integration, improved host response times from  80 minutes to 45 minutes .     Credit where credit is due: Photography by Sidney Morgan, Julia Stotz, Lucy Hewett, Jessica Trinh. Design help from Connie Yen, Frances MacLeod Animation by Illo.tv. Copy help from Tom Carter.

Messaging UX/UI improvements, along with SMS integration, improved host response times from 80 minutes to 45 minutes.

 

Credit where credit is due:
Photography by Sidney Morgan, Julia Stotz, Lucy Hewett, Jessica Trinh.
Design help from Connie Yen, Frances MacLeod
Animation by Illo.tv.
Copy help from Tom Carter.