Creative Studio - Los Angeles, CA
Creative Studio - Los Angeles, CA
A marketplace for pet owners and pet sitters needed a warm, memorable brand that established trust in its users. "My pet sitter is like my dog's aunt," was something users said a lot.
An evolutionary rebrand.
Art direction, featuring Parker the pup.
The "How It Works" video.
A photo from a holiday/wintertime collection of assets. Later featured in Rangefinder magazine.
Complete marketing site redesign, including error and 404 pages.
Part of a very large illustration library.
Illustrations for different services offered by the sitters.
Mobile App
Content for an SEO-driven campaign on dog breeds.
Messaging UX/UI improvements, along with SMS integration, improved host response times from 80 minutes to 45 minutes.
Credit where credit is due:
Photography by Sidney Morgan, Julia Stotz, Lucy Hewett, Jessica Trinh.
Design help from Connie Yen, Frances MacLeod
Animation by Illo.tv.
Copy help from Tom Carter.