Creative Studio - Los Angeles, CA
Creative Studio - Los Angeles, CA
Pravassa is a pioneer of wellness travel. As the industry flourished, the company found itself 10 years later in a completely different landscape. As we set out to give the brand a new strategy, look, and tone of voice, the pandemic hit. We were able to pivot the company and, in addition to simplifying its offering, launch a new at-home product concurrently.
The brand was reimagined with a new brand strategy, brand guide, photography guide, iconography, and a complete tone of voice.
Pravassa team was given an entire customizable social media templating library, as well as an asset library and a number of collateral designs.
We distilled the value propositions to make the positioning really clear. We created boilerplate content, graphics, and copy for a variety of situations so that the brand remained consistent.
We designed a series of digital brochures for the custom travel and the small group offerings. Our templates were then able to be used by the in-house Pravassa design team.
We created a series of iconography to help identify the three different categories of experiences that Pravassa sold.
As we were rebranding, COVID-19 halted the travel industry. We were able to help Pravassa pivot into a new category: the “Wander Home” experience that brought some of the stress-relief of travel closer to home.
We reimagined the site architecture, and beginning with the user journeys and the company offering, redesigned and developed the Pravassa website.